How is the use of social networks in Turkey?

Today, social media platforms have become an important part of our lives. Especially in recent years, the use of social media in Turkey has increased rapidly and users communicate with each other through different platforms, share content and follow the news.

What about the use of social media in Turkey? Which platforms are more popular? What do statistics say about the use of social media? In this article, we provide a detailed analysis of the past, current situation and future of social media usage in Turkey.

Social network usage history

One of the first social networking platforms in Turkey is Virtualpazar.com, founded in 2002. This platform was used for online shopping. In 2004, Friendster was the first social media platform to open to Turkish users. However, Friendster failed to gain popularity in Turkey and had to close shortly after.

Social media usage in Turkey started to increase rapidly after Facebook introduced Turkish language support in 2008. Facebook quickly gained popularity in Turkey and popularized other social media platforms among Turkish users.

Twitter increased the number of users in Turkey by providing Turkish language support in 2009. In 2012, Instagram started to be used in Turkey and became popular in a short time. Finally, TikTok was used in Turkey in 2018 and has become especially popular among young users.

With the increase in social media usage in Turkey, it has become common for social media platforms to organize special campaigns for Turkish users and collaborate with local influencers.

The increase and popularity of social media usage in Turkey has also emerged with the government’s efforts to monitor and censor social media, especially in recent years. However, the use of social media in Turkey is still very common and remains important as a means of communication and interaction for Turks.

As a result, the use of social media in Turkey has increased rapidly in recent years and this trend is expected to continue.

Popular Social Media Platforms in Turkey

The use of social media in Turkey has increased rapidly in recent years and various social media platforms have also gained popularity among users in Turkey. Here are some of the most popular social media platforms in Turkey:

Facebook:

Facebook, one of the most popular social media platforms in Turkey, is used by most users in Turkey. Facebook allows people to connect with their friends, share photos and videos, follow the news, and much more.

Instagram:

Owned by Facebook, Instagram has become quite popular among users in Turkey. Instagram is a platform for visual sharing and is especially popular among young users.

Twitter:

Twitter, one of the most popular social media platforms in Turkey, is a platform where news, thoughts and ideas can be shared. Twitter has become a medium for discussion of political and social issues, especially in Turkey.

YouTube:

YouTube, one of the most popular video sharing platforms in Turkey, hosts many different types of content. YouTube has become very popular in Turkey, especially in the fields of music, education and entertainment.

TikTok:

Another social media platform that has gained popularity among users in Turkey in recent years is TikTok. TikTok is a short video sharing platform that is especially popular with younger users.

Linkedin:

LinkedIn, also very popular in the business world in Turkey, is used to make business contacts, apply for job openings and expand your professional network.

WhatsApp:

WhatsApp, one of the most popular messaging applications in Turkey, allows you to communicate with your friends and family.

Social media platforms in Turkey allow people to communicate with each other, share and express their thoughts. These platforms have become very popular, especially among younger users, and this trend is expected to continue in the future.

Social network usage statistics in Turkey

The use of social networks in Turkey has increased rapidly in recent years. This is also evident from the social media usage statistics in Turkey. Here are some key statistics about social media usage in Turkey:

• As of 2021, there are 68.8 million internet users in Turkey. About 84% of these users are registered on social media platforms.
• 95% of social media users in Turkey have at least one social media account.
• The most popular social media platform in Turkey is Facebook with 87.7%. Instagram comes second with a percentage of 59.2% and Twitter with a percentage of 49.9%.
• 49% of social media users in Turkey log into social media platforms on a daily basis.
• 91% of social media users in Turkey use their mobile devices to use social media platforms.
• 56% of Internet users in Turkey shop online and the number of online purchases made through social media platforms is 33%.
• In Turkey, YouTube’s usage rate is 53.2%, WhatsApp’s usage rate is 47.5%, and LinkedIn’s usage rate is 11.2%.
• 45% of social media users in Turkey follow news on social media platforms.

The above statistics show that the use of social media in Turkey is quite common and increasing rapidly. This trend is expected to continue as the number of social media platforms increases and becomes popular with users. For this reason, companies and brands in Turkey often use social media platforms to interact with their target audiences and promote their brands.

The future of social networks in Turkey

The use of social media in Turkey has increased rapidly in recent years and this trend is expected to continue in the future. For this reason, there are many discussions about the future of social media usage in Turkey. Here are some thoughts on the future of social media usage in Turkey:

Increased mobile usage:

91% of social media users in Turkey use their mobile devices to use social media platforms. This trend is expected to continue in the future and mobile use is expected to increase even further.

Original platforms:

Interest in domestic social media platforms has increased in recent years in Turkey. The reason for this is the political and economic developments in Turkey and the problems experienced when using foreign social media platforms. Therefore, the use of domestic social media platforms is expected to increase in Turkey in the future.

Ecommerce:

Internet usage and online shopping in Turkey are increasing every year. The percentage of online purchases through social media platforms is 33%. For this reason, companies and brands in Turkey are expected to use social media platforms for their e-commerce activities.

Digital Marketing:

The digital marketing activities of companies and brands in Turkey are also increasing rapidly. Social media platforms have also become a very important tool for digital marketing activities. For this reason, digital marketing activities in Turkey through social media platforms are expected to increase even more.

More video content:

The share of video content among social media users in Turkey is increasing day by day. The number of videos and views on platforms such as YouTube, Instagram and TikTok is increasing. Therefore, producing and sharing video content on social media platforms in Turkey may become even more popular in the future.

Considering all these factors, it can be said that the future of social media usage in Turkey is quite bright. Factors such as the proliferation of domestic platforms, the widespread use of mobile, the fact that e-commerce activities are taking place on social media and the increase in digital marketing activities show that the use of social media in Turkey will continue to develop in the near future. years.

What is the most used social media platform in Turkey?

The most used social media platform in Turkey is Facebook. In recent years, however, the use of platforms such as Instagram and Twitter has increased.

How many people use social media in Turkey?

About 60 million people in Turkey use social media. 71% of this population belongs to internet users.

Which age group in Turkey uses social media the most?

The age group that uses social media the most in Turkey are young people between the ages of 18 and 24. But groups between the ages of 25-34 and 35-44 also make extensive use of social media.

What are the most popular foreign social media platforms in Turkey?

Among the most popular foreign social media platforms in Turkey are Facebook, Instagram, Twitter, LinkedIn and YouTube.

Are there domestic social media platforms in Turkey?

Yes, interest in domestic social media platforms has increased in recent years in Turkey. The most popular are BiP, Fikirler.net and the social media platform of Peak Games’ Toon Blast game.

Is online shopping done via social media in Turkey?

Yes, online shopping is done in Turkey through social media platforms. Among the most popular platforms for this are Facebook Marketplace, Instagram and WhatsApp.

Are there legal rules regarding the use of social media in Turkey?

Yes, there are legal rules regarding the use of social media in Turkey. Some decisions made in recent years have applied stricter scrutiny to social media platforms. However, there is still debate on this issue.

What types of content can be shared on social media platforms in Turkey?

In Turkey, illegal, violent, degrading, offensive or sexual content is prohibited in the content shared on social media platforms. Legal action may be taken against sharing such content.