The difficulty of accessing zero products anywhere in the world and the increasing awareness of sustainability with the epidemic led to significant changes in the economic structure. While new formations were introduced sequentially in many industries, increasing consumer demand increased innovation growth 2-3 times that of traditional channels.
According to Yener Karadeniz’s news from Ekonomim.com, Turkey’s aftermarket actors operating in many fields from mobile phones to computers, from clothes to cars said they have grown 2-3 times in the past year, and that they expect those rates to rise exponentially this year. The development also whetted the appetite of the players selling new products.
ZERO PHONE SALES RUNNING
Extension first appeared in the mobile phone market in Turkey. In the market, where 10-11 million mobile phones are sold annually, the rising prices and term limits of recent years have resulted in a drop in new product sales and an acceleration in second-hand sales. The development took place in a similar way all over the world. According to Canalys Q1 2023 data, global zero mobile phone sales fell 12 percent compared to the same period of the previous year, falling below 300 million units.
Ömer Lütfi Soylu, member of the board of directors of the Mobile Communication Tools and Information Technologies Businessmen’s Association (MOBISAD), stated that growth in the aftermarket has doubled to three times and said: “While sales of new products have decreased, consumer orientation towards the sale of refurbished products has increased significantly, we expect this trend to continue at an accelerated pace, this model is also growing rapidly in many countries of the world, 20 companies in Turkey have licenses on this area obtained. 5-6 of them provided serious output. After the telephone came tablets, computers and smartphones. Now electronic devices used by companies, which we call enterprise products, will follow. “This pool will get bigger every year”, he said.
REACHES 5 PERCENT OF SECOND HAND IN CAR
Renewal is one of the fastest growing areas in the automotive industry, where the supply shortage has reached its peak in recent years. Taner Timirci, Head of Operations Group of VavaCars, which provides service with an annual renewal capacity of 85,000 vehicles at its two facilities in Istanbul and Ankara, said: “Last year we renewed 30,000 vehicles and reunited them with their owners. We get a lot of interest from customers. In addition to the legally required 3-month warranty, we also offer an extended warranty of 12 months and 5,000 km at a price of 1-1.5% of the vehicle price. Since last year we have taken the lead in the market. Although these types of refurbished vehicles make up about 5 percent of the total market, demand is increasing exponentially every year.”