On Twitter, one of the most used social media platforms in the world, there have been many changes, especially the fact that approved accounts are paid during the Elon Musk era and the proposed tweet criteria, while discussions have continued since Musk’s first day in the company. After Musk’s purchase of Twitter, there were many differences, from paying the blue check to the change of tweet flow. Musk’s return of former US President Donald Trump to Twitter and the layoffs he made once he took over the company drew attention.
Elon Musk, the founder of electric car giants Tesla and SpaceX in the US and one of the richest people in the world, is a profile that is closely followed around the world.Musk expressed the possibility of buying Twitter, which he had criticized many times before, eventually becoming Twitter’s new owner for $44 billion in October 2022.The waters did not settle during the management of Musk, who entered the Twitter building with a sink in his hand. These are the changes that took place during the Musk era on Twitter…More than 3,700 Twitter employees were fired or left in the days following Musk’s acquisition of Twitter following months of controversy and legal trouble.The first names to be fired were Chief Executive Officer (CEO) Parag Agrawal, Chief Financial Officer (CFO) Ned Segal and Twitter Law and Policy Manager Vijada Gadde, who closed former US President Donald Trump’s Twitter account.Later, Musk, who also dissolved the company’s board of directors, declared himself the sole director of the company. As a result, many senior executives have resigned.There were also allegations that Musk had asked some of his employees to work 12 hours a day, 7 days a week, and threatened to fire them.One of the biggest user experience changes during the Musk era on Twitter was the flow on the homepage. While previously users could only see the posts of the people they follow on their homepage, Musk has changed this feature.By dividing the main page into two sections, Musk added the “For You” section, where the tweets of the users who are algorithmically recommended and unfollowed are also seen, and the “Followed” sections, where only the shares of the followed users are seen .This change made by Musk was criticized by users and social media experts.One of the biggest Musk-era changes to Twitter was the payment of the blue tick badge, meaning “approved account.”Musk announced that users who are not members of “Twitter Blue,” which requires a fee, will no longer be able to use this feature, and the shares will now circulate less.While Twitter Blue varies by country, it is purchased for an average of $8 per month, which raises questions about the trustworthiness of the accounts.Famous names with millions of followers, including the White House and many public and media organizations, will not accept paying for Twitter’s “blue tick” application. On the other hand, Elon Musk announced that from April 20, the blue tick badge of his former users who are not Twitter Blue members announced that this will happen.Musk also categorized the colors of the checkmarks on the badges on users’ Twitter accounts. Corporate accounts were given a yellow checkmark, while government official accounts were greyed out.In addition, companies can add the logos of their institutions to their accounts. Musk also has the Twitter logo on his own account. On the other hand, users of Twitter Blue members can now tweet up to 10,000 characters without being stuck with Twitter’s 280 character limit.“Should Twitter offer a blanket amnesty to suspended accounts, provided they don’t break the law or post too much spam?” Musk asked in the poll he launched on November 23, 2022. early.While 72.4 percent of the 3.1 million respondents answered “yes,” 27.6 percent voted “no.” Twitter followed, including former US President Donald Trump, Congresswoman Marjorie Taylor Greene and rapper Kanye. He opened up some of the previously closed Twitter accounts where West was present, but Trump, who founded his own social media platform “Truth Social”, did not share from this account.While before Musk only showed the number of likes, retweets or replies on Twitter, Musk made more scale visible in this area, as well as indicators.During the Musk era, there was a brief change in Twitter’s logo. Twitter’s classic “blue bird” logo was suddenly replaced on April 3 by the dog, the logo of the cryptocurrency “Dogecoin”.While Musk did not make a detailed statement on the subject, in a Twitter post, the dog driving a car showed the driver’s license with a blue bird photo on it to police, saying, “That’s my old photo.” While Twitter’s logo returned to normal after a while, there was no explanation from Musk about this change.
