The reasons for consumers’ continuous consumption behavior are quite complex and are influenced by multiple factors. Advertising, societal pressure, personal satisfaction and economic development are the major factors contributing to people’s continued consumption.
Consumer society and culture
Consumption plays an important role in today’s society. While manufacturers are constantly encouraging consumers to buy new products, consumers are constantly buying more than they need. So, what is consumer society and culture and why is it so important?
A consumer society is a society characterized by the production and consumption of goods and services. In this society, consumption is the main source of economic growth. Consumption culture, on the other hand, is when people’s consumption behavior becomes a social norm. Consumers believe they can express themselves, feel better and be happier by purchasing something.
Consumer society and culture emerged after the industrial revolution. Developments in production technologies increased the amount of production and led to the consumption of more goods and services. Advertising also played an important role in the development of the consumer society. Advertising was used to encourage consumers to buy new products, and the culture of consumption became more widespread.
Consumer society and culture are also associated with environmental and social problems. Consumption leads to depletion of natural resources, waste and pollution problems. Also in the consumer society, where people focus on buying goods and services, they can remain superficial in their relationships with other people and build their values on goods and services.
The effect of advertisements: driven consumption
Advertising is an effective means of persuading consumers to buy products. Advertising, which can effectively respond to the needs and wishes of consumers, plays an important role in the development of consumer culture and society. However, there are some concerns about how advertising influences consumers’ consumption behavior.
Advertising shows consumers why they should buy a product. To this end, advertisements focus on the needs and wishes of consumers. For example, a car advertisement offers consumers the opportunity to own a safe, comfortable and prestigious car. Ads also target the emotional and social needs of consumers. Therefore, advertisements convince consumers to buy a product to make them feel better.
Advertising can have a direct influence on consumers’ consumption behaviour. Advertisements draw consumers’ attention to a product and leave a positive impression about the product. Advertising can increase consumers’ desire to own a product and make them make a purchasing decision. Advertising can also help consumers build brand loyalty.
However, advertisements can also have negative effects on consumer culture and society. Advertisements can lead consumers to buy a product unnecessarily and this can lead to increased consumption habits. Advertising can exaggerate consumer needs and wants and create unrealistic expectations. In addition, advertisements can lead consumers to construct their identities through goods and services, which can remain superficial in their relationships with other people.
Reasons why people consume constantly
In the modern world, consumer society has become a part of people’s daily lives. Consumption, in addition to meeting needs, is a lifestyle for many. So, why are people constantly consuming? Here are some reasons:
Advertising and marketing strategies
Marketing strategies aim to inform consumers about their needs and wants and induce them to buy products. Advertising helps consumers develop brand loyalty and prefer a particular product or service over others. These advertisements and marketing strategies increase consumer desire and drive them to continually purchase new products or services.
Social pressure and status
Social pressure and status can lead consumers to want to adapt to a certain lifestyle. For example, owning a luxury car or taking an expensive holiday is a status symbol for many people. For this reason, consumers are constantly consuming to adapt to society’s expectations.
Consumers sometimes consume for personal gratification. This means that they try to make themselves happy by buying things that they like or enjoy. This is often associated with luxury consumption and can often lead consumers to overspend.
Industrial growth and economic development
Consumption is important for industrial growth and economic development. Companies can grow by selling their products and services. Consistent consumer consumption can help support economic growth. Therefore, it is customary to promote consumption for economic development.
Difference between need and desire
People’s consumption behavior depends on their understanding of the difference between needs and wants. Needs are the basic requirements needed to survive and live a healthy life. On the other hand, wishes are things that are beyond the necessary and are usually luxurious or pleasant. One of the main reasons people tend to consume is that this difference between needs and wants is not understood or confused.
Needs include basic food, water, shelter, clothing and health care. These needs are necessary to ensure that people are healthy and safe. It is natural and necessary for people to consume to meet these needs. However, consumers sometimes even confuse their needs with unnecessary products. For example, eating high-calorie foods in fast-food restaurants may be an unhealthy choice, even if it fulfills a nutritional need.
Desires include things that are luxurious and pleasurable. For example, a new car, a luxury holiday, a new piece of technology or fashion trends. Desires are often favored for the sake of social status, prestige, or personal satisfaction. However, satisfying needs is not necessary and in many cases can lead to a waste of material resources or debt.
Why are people constantly consuming?
Continuous consumption habits of people are influenced by many factors. Advertising, societal pressure, personal satisfaction and economic development are the major factors contributing to people’s continued consumption.
What is the consumer society?
The consumer society is a model of society based on consumption, which has become part of people’s daily lives. In this society, people are constantly buying new products and services according to their culture of consumption, not as much as their needs.
What is the effect of advertising on consumption?
Advertising aims to inform consumers about their needs and wishes and to encourage them to buy products. Advertising helps consumers develop brand loyalty and prefer a particular product or service over others. These advertisements and marketing strategies increase consumer desire and drive them to continually purchase new products or services.
What are the ways to change our consumption habits?
There are several ways to change our consumption habits. The first of these may be to determine our needs and consume only to meet those needs. A second method is to buy products with sustainability and environmental impact in mind. In addition, there may be other options to buy second-hand products, buy and repair more durable products and change our consumption habits.